The BROKEN Short Form Content Problem (And How Long Form Content Solves It)
Read this to 11x your output and save hours of time
Let’s get right into this.
TLDR because, yeah… time - who’s got a lot of that?
Other people/brands’ amazing frameworks & Ideas
A dope brand to follow that is using the “slow growth” method of consistency
Actionable “hack” for you to try
Do Things That Don’t Scale
1 - Other people/brands’ amazing frameworks & Ideas
For you to try with your own content marketing creation
Exactly how to get 1000 Youtube subscribers | Youtube Explainer Video
Use this High Value, High Volume, Consistency model to do amazing stuff with content
Also could be titled: How to get 1000…;
Dedicated podcast listeners
Engaged blog post readers,
Linkedin followers
(Insert Long Form Thing You Do)
Short Form Content is Broken - Here’s How to fix it | Youtube Explainer Video
I love this video because it;
1 - With some credible data and information proves that long-form content is the way to longevity and authenticity in this crowded and noisy space (always has been and always will be)
2 - Really highlights a few key issues that I knew were issued years ago when I jumped on the “short-form content” wagon that every marketer, podcaster, and content creator jumped on. But I didn’t know how quite to express those issues
3 - It’s written and produced so incredibly well (Take note, podcasters and long-form content creators!)
2 - A dope brand to follow
that is using the “slow growth” method of consistency
PS - I should be doing a collab with George and Kev soon and will be sharing it)
3 - Actionable “hack” for you to try
If you struggle with focus and attention
Alright, the word “Hack” has been killed, but it gets eyebrows raised. I think the word has changed meaning, and it’s more like “framework/thing/idea/algorithm/way to look at things, etc.” rather than a shortcut. I mean, everything is pretty much a shortcut to something as we, as humans, are wired for laziness. But that’s a convo for another day.
What’s the problem?
Logging into all of these content platforms is something content (ie: podcast) creators and marketers have to do a lot of. And that is annoying.
Why is this a problem?
The problem is that you land on the home/explore page of most of these sites, and in particular, on the smartphone, it’s almost impossible to avoid.
These pages are like crack for a high-functioning person with ADHD (me!). My main intention is to get on there to upload my content or my client’s Youtube video or do an audit on their socials, and… BAAM! R.I.P. 15 mins of my time, and not to mention, I kinda feel guilty for being sucked into these very deceptive technological traps.
What’s the solution?
Not logging on is one solution. But yeah, not possible as we are producing and publishing said content that hooks people. I’m a part of their system and should be rewarded with some backend that allows me to not deal with it.
The first solution which I’m sure you all know about, is to use schedulers. These have never excited me due to their limitations on certain platforms (eg: Buffer works great with Instagram and Twitter but isn’t so great with Linkedin and Youtube).
The second solution is to use the desktop computer schedulers as, at the time of writing this (July 2023), most platforms allow you to schedule posts from a desktop computer on their websites. Amazing. But now we are back to the problem of being on the platforms.
Enter Chrome Extensions. Obviously, you need Google Chrome. I’m not sure if Safari or Edge has these, but it’s worth using Chrome to do this, as your sanity will thank you in the future.
Here are the tools I use to help me get “the edge” on all the addictive technology. (yes, using tech to fight tech)
Use Meta/Facebook Business Manager/Suite to get off Facebook & Instagram completely
You can do almost everything (upload to reels, posts, carousels, stories, schedule, messages, reply to comments, etc.) inside of this and avoid your feeds/explore pages (they also have a smartphone app)
Yes, a lot of people know about this, but a lot of people don’t)
Hide FB Feed | FB Purity Tool
Hide Instagram Feed (and stories) | Antigram - Explore Blocker
Hide Linkedin Feed (and all the trending news fear-mongering crap on the right side) | Feed Blocker for Linkedin
Hide Youtube feed | Unhook Remove youtube recommendations, etc.
Honorable Mentions
I haven’t found a solution to everything but below are some half-baked solutions and failures
Hide Twitter Feed | I’m not really a Twitter fan (haven’t cracked this nut in 15 years), but I’d say to use a scheduler
Hide Medium Feed - I can’t find anything that works but bookmark/remember these sites| Medium.com/new-post & Medium.com/me/stats
Email/Gmail | Nothing, yet
I’m working on a good email solution, but for me, email is too valuable to be locked out of. I’ll let you know in the future if I come up with one
What did I miss? Let me know by replying to this.
4- Do (hard) things that don’t scale
Deep Dive Of the Month | Skip All This Noise and Watch/Listen to it here
What do the Airbnb CEO (Brian Chesky), Wired Magazine founder (Kevin Kelly) and all content creators have in common?
They do things that don’t scale when starting off. Why? Because you need to optimize for 1 person. One thing. Once that works, you can then move on to 10x, 100x, and 1000xing your efforts.
But you can’t get past 1x if one person doesn’t like it.
Find out why doing things that don’t scale can help your business and more in this episode.
What you’ll learn
The actual things that don’t scale
Tools to use to get to scale
Whether you should scale for scale's sake
How being lazy and just putting stuff out is better than nothing
And much more
Watch, listen, and read it all here.
And…
For July 2023.
That’s two out of three. Let’s see how we go rounding into the last issue and what updates will organically happen to make this even more valuable for everyone.
Work Smarter - not harder,
Daren and the Pod Paste Team
PPS - Some projects be like…